SHSU Online was in need of a strategic roadmap to align their marketing efforts and goals with the Texas Higher Education Strategic Plan (60x30TX). They were in need of a brand refresh, new marketing materials, and a marketing plan. The approach was to focus on consistency and quality, while keeping everything approachable from all audiences.
Art Direction · Branding · Graphic Design · Marketing
Custom SHSU Online Bean Bag Toss. Design by Eric W Odom. Manufactured by Victory Tailgate.
Custom SHSU Online tents, side skirts and back walls. Creative Direction by Eric W Odom. Design by Carolyn Payton. Manufactured by EZ-Up.
SHSU Online branded giveaway balls. Basketballs and Volleyballs by 4Imprint. Footballs by MiniThrowBalls.com.
Student focused giveaway t-shirts. Creative Direction by Eric W Odom. Design by Eric W Odom and Carolyn Payton. Printed by JakPrints.